Give your sales team easy-to-use tools to help them ask for and GET valuable referrals from existing accounts!
Free Sales Referral Toolkit
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This FREE Toolkit has everything you need:
Referral Script
A proven word track to get your existing happy customers to WANT to refer you to their colleagues
Referral Email Template
An email template that you send your happy customer to copy, paste, and send to the referrals
Sales Account Growth Map
Track current business and new opportunities for you and your team with this excel document growth map
"Referrals convert faster that any other type of lead."
- President & Chief Revenue Officer, Innovo
Sales Management Coach
Learn a Pain-Free Process To Get Sales Referrals
GET THE FREE TOOLKIT
Don't Fear the Referral
When you ask satisfied customers if they wouldn't mind introducing you to a few of their colleagues, you may be pleasantly surprised by their positive reactions. They are generally very eager to help. They like you and appreciate the good work and value you and your company provided.
It's human nature to help someone you like, particularly when asked. Who doesn’t get some satisfaction and good feelings by helping someone else? If you truly believe you have done an excellent job providing superior service and solving their challenges, you’ve earned the right to ask for referrals.
Your Team Can be Getting Free Leads Today
GET THE SALES REFERRAL TOOLKITThe Power of Happy Customers
Referrals from satisfied customers are an exceptionally effective approach to acquiring more sales opportunities.
Getting a professional introduction from a satisfied customer to a colleague that knows and respects the person introducing you reduces sales cycle times and greatly increases the chances of gaining new business.
The referral could be to someone in another department, a different division, or even an entirely different company. Even when you are referred to someone your contact may not know personally, the odds of securing a meeting are much greater than a cold call. A warm introduction beats a cold one...every time!
Of course, asking a good client to help you needs to be done professionally and tactfully.
A Simple Referral Framework
Whatever process and tools you use, here are key elements to keep in mind
WHO
Make a list of every customer at existing accounts that you have personally done done a great job for and earned the right to ask for references.
WHAT
Determine which other divisions, departments, and people at those accounts might have an interest in your products and services.
WHY
Make it easy, professional, and fast for your happy customer, so they have a reason to introduce you.
HOW
Follow up with each new contact to develop a professional and mutually beneficial relationship.
What if they agree to refer you,
but haven't yet?
The approach we outline will work. However, be prepared to manage a few obstacles.
You may not immediately see emails to the referrals that your happy customer said they would send. Don’t worry, everyone is busy and they may not have gotten to it yet.
If it’s been more than a week since your happy customer received your email with the copy and paste template, though, call or email them, and simply ask them if they received the information.
They might say they have been too busy, or are planning on sending them this week. Of course, you will want to reply to this. When replying by email, include the information from the original email. They may have misplaced it or can’t easily find it in their email box.
Your happy customer wants to help you, but they also don’t want to work too hard to do it!
The key is to make it easy and convenient, follow up provisionally, and you will see results over time.
