January 27, 2022
2:00 pm ET

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A new year is upon us, and it’s requiring a new approach.

In today’s hybrid selling environment, you’ll need to amplify your sales efforts with technology, but also have a clear process for the team when it comes to using it. Having a Sales Playbook is a vital resource that provides the foundation for a repeatable and scalable growth engine.


In this session, you'll learn:

  • The importance of having a Sales Playbook
  • The key elements that go into an effective Sales Playbook
  • How to make sales technology work for you, AND do it affordably
  • How to reduce sales cycle times

There will be a Q&A session at the end of the webinar.

All webinar registrants get a FREE copy of the 2022 Sales Playbook!



Everyone that registers will get a free PDF copy of the 2022 Sales Playbook after the webinar.

This includes a checklist of the sections you need to create a customized sales playbook for your own team.

About Mark Kesti

With over 25 years of experience building, developing and leading sales, marketing and business development teams, Mark helps clients increase top-line sales and achieve rapid growth. Mark has held VP Sales and other senior executive-level leadership positions overseeing US and international Fortune 500 companies such as GE, Omron, and BD (Becton Dickinson). His diverse and accomplished background also includes Vice President, P&L and Corporate Officer leadership success with VC-backed startups, small to mid-size turnarounds and private equity portfolio companies.

Mark is a hands-on leader who believes in building process driven, high-performance cultures that are laser focused on maximizing revenue and profitability. He is a published author and recognized thought leader within the sales industry, where he has been a guest lecturer for the Wharton School of the University of Pennsylvania and invited presenter at national and international sales conferences. Mark has also served as a Board of Advisory Board Member for the Eastern Technology Council, and is a graduate of the Temple University Fox School of Business and Management.